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MINI Motoring

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2005 Mini Cooper S Convertible Review

2005 Mini Cooper S Convertible Review:
DRIVING DOWN THE ROAD
WITH CAREY RUSS

2005 Mini Cooper S Convertible

When it was introduced here three years ago, there were questions as to the Mini's possibility of success in the American automotive marketplace. Small cars have rarely proven popular here, and ``premium subcompact'' as a viable American automotive category was a fine example of the mathematical concept of a null set.

Sure, there was an entertainingly cheeky marketing campaign aimed at young, relatively affluent potential buyers, but those were the people most difficult to fool. As it happened, the Mini was a resounding success.

Why? It wasn't nostalgia - most buyers weren't even born when the last of the original Austin/Morris Minis were sold here in the late 1960s. And the number of original Minis sold on this side of the pond was, excuse me, miniscule anyway.

This entry was posted on Friday, July 01, 2005 at Friday, July 01, 2005. You can skip to the end and leave a response.

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