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BMW commits over £100m to Oxford MINI plant

BMW commits over £100m to Oxford MINI plant - Industry News - News & Events - Auto Industry:
BMW commits over £100m to Oxford MINI plant

13th May 2005

Dr Helmut Panke, BMW chairman, told the company’s shareholders at their AGM yesterday, “Given the great success of the MINI brand, we will be expanding the Oxford plant and will be making an additional investment at the plant of more than £100 million up to the year 2007.

“Most of these resources will go into the further optimization of production capacities, in particular a new body construction building as well as the modernization of the paintshop.”

Dr Panke continued: “MINI is a story of success only a few had really expected. At the beginning there were very many sceptics, who did not believe we would be able to successfully re-position the brand. The fact is, however, that today we are selling twice as many MINIs as we originally assumed. And precisely that makes it essential to provide new capacities through our capital expenditure in Oxford. At the same time we are setting the foundation for the ongoing enhancement of flexibility in production for various models within the MINI family.”

This entry was posted on Tuesday, June 14, 2005 at Tuesday, June 14, 2005. You can skip to the end and leave a response.

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